Are you a digital pioneer, a strategic thinker, and a passionate storyteller? Do you want your work to echo across the digital landscape of a nation?

The Government of Pakistan’s Ministry of Information & Broadcasting is proud to announce exceptional career opportunities within its new, dynamic Digital Communication Department (ENCSU).

Established under the PSDP Project “Establishment of National Communication & Strategy Unit,” this department is at the vanguard of shaping Pakistan’s national and international narrative.

We are a forward-thinking entity dedicated to leveraging the power of digital media to foster transparency, promote national interests, and connect with citizens and the world like never before.

This is not just a job; it is a call to be part of a strategic mission, to build a resilient, positive, and globally recognized digital identity for Pakistan.

Why Build Your Career with the Digital Communication Department?

Joining the National Communication & Strategy Unit is more than just securing employment in Pakistan; it’s about seizing a landmark opportunity to make a tangible impact.

In an era where digital presence defines perception, our department is the creative and strategic engine driving the nation’s voice. For professionals seeking more than a routine career, we offer a platform for unparalleled growth and influence.

You will be working at the heart of the federal government in Islamabad, collaborating with a diverse team of experts on high-stakes projects that directly influence public discourse on the economy, culture, tourism, and national policy.

These latest jobs in Pakistan offer a unique blend of public service gravitas and digital-age agility. We are looking for innovators who can translate complex national objectives into compelling, data-driven digital campaigns.

The benefits extend beyond the profound sense of purpose. You will gain invaluable experience in public sector project management, national digital strategy, and stakeholder engagement at a national level.

These roles provide a launchpad for significant career advancement, offering exposure that is rare to find in the private sector. The competitive pay scales under the Project Pay Scale (PPS) system ensure that your skills are rewarded appropriately.

For ambitious individuals seeking meaningful career opportunities in Pakistan, this presents a chance to contribute to the country’s progress, refine your skills in a high-impact environment, and be part of a legacy project.

If you are driven by challenge and inspired by the prospect of shaping a nation’s story, your journey starts here. Explore our open positions and discover where your talents can take you.

Current Openings: Find Your Place in Our Mission

We are seeking to fill several key positions with talented and dedicated professionals. These roles are pivotal to our success and represent some of the most exciting jobs and careers available in the public sector today.

We encourage you to review the detailed descriptions below to find the perfect fit for your expertise and ambition. This is your opportunity to find a rewarding job that makes a difference.

Job Title / Pay Scale	Key Responsibilities & Required Skills	Qualifications & Experience
Project Head (PPS-10)	Lead the Charge in National Digital Strategy: As the Project Head, you will be the chief architect and leader of the National Communication & Strategy Unit. You will provide visionary leadership, oversee all departmental operations, and ensure the successful execution of our national digital communication mandate. Key Responsibilities: • Develop and implement a comprehensive national communication strategy across all digital platforms. • Lead and mentor a multidisciplinary team of campaign managers, content creators, and researchers. • Serve as the primary liaison with senior government officials, ministries, and international stakeholders. • Oversee project budgets, timelines, and deliverables, ensuring alignment with strategic goals. • Champion a data-driven culture of innovation and continuous improvement. Skills: Strategic communication leadership, public sector project management, government digital transformation, stakeholder engagement Pakistan, team leadership, financial oversight.	a) Qualification: Master’s/Bachelor’s (16 years) degree from an HEC recognized or equivalent institution in Project Management/Business Administration/Digital Media Marketing or any other relevant discipline(s). b) Experience: 10 years of experience in project management in a reputable national/international organization(s). c) Age: 40-50 years. Candidates with international exposure will be preferred.
Campaign Manager (Economy) (PPS-9)	Shape Pakistan’s Economic Narrative: This role is crucial for articulating Pakistan’s economic vision and progress to both domestic and global audiences. You will design and execute sophisticated digital campaigns that build confidence, clarify policy, and promote investment. Key Responsibilities: • Develop and manage digital campaigns focusing on economic policy, trade, investment, and financial stability. • Translate complex economic data and policy into clear, compelling narratives for diverse audiences. • Utilize social media, SEO/SEM, and digital advertising to optimize campaign reach and impact. • Collaborate with economic ministries and financial institutions to ensure message coherence. Skills: Economic narrative shaping, digital economic diplomacy, financial communication campaigns, data-driven economic marketing, public policy communication, social media analytics.	a) Qualification: Master’s/Bachelor’s (16 years) degree from an HEC recognized or equivalent institution in Digital Media Marketing/Mass Communication/Economics or any other relevant discipline(s). b) Experience: 07 years of experience in planning, executing, and optimizing digital media campaigns. c) Age: 35-45 years. Candidates having experience working for international organizations will be preferred.
Campaign Manager (Culture & Tourism) (PPS-9)	Showcase Pakistan’s Rich Heritage to the World: As our Culture & Tourism Campaign Manager, you will be the digital ambassador for Pakistan’s vibrant culture, breathtaking landscapes, and rich historical heritage. Your campaigns will inspire travel and foster global appreciation. Key Responsibilities: • Create and manage innovative digital marketing campaigns to promote Pakistan as a premier tourism destination. • Develop engaging content that highlights cultural events, heritage sites, and tourism infrastructure. • Partner with tourism boards, cultural bodies, and international influencers. • Analyze campaign performance to drive tourism growth and engagement. Skills: Pakistan tourism promotion, digital cultural diplomacy, heritage marketing campaigns, creative content strategy for tourism, destination branding Pakistan, influencer marketing.	a) Qualification: Master’s/Bachelor’s (16 years) degree from an HEC recognized or equivalent institution in Tourism and Culture/Mass Communication/Media Studies/History of Pakistan or any other relevant discipline(s). b) Experience: 07 years of experience in planning, executing, and optimizing digital media campaigns. c) Age: 35-45 years. Candidates having experience working for international organizations will be preferred.
Campaign Manager (Outreach) (PPS-9)	Connect the Government with the People: This role focuses on building bridges and fostering dialogue between the government and its citizens. You will lead outreach initiatives that enhance public engagement, disseminate vital information, and build trust. Key Responsibilities: • Design and execute digital outreach campaigns on key national issues and public service initiatives. • Manage digital forums, Q&A sessions, and feedback channels to promote civic engagement. • Work with various government departments to ensure their public messaging is effective and accessible. • Build and maintain strong relationships with community leaders, civil society, and media. Skills: Public affairs digital campaigns, community engagement strategies, national outreach programs, government public relations, stakeholder relationship management.	a) Qualification: Master’s/Bachelor’s (16 years) degree from an HEC recognized or equivalent institution in Digital Media Marketing/Mass Communication/Public Relations or any other relevant discipline(s). b) Experience: 07 years of experience in campaign management and outreach with excellent communication and interpersonal skills. c) Age: 35-45 years. Candidates having experience working for international organizations will be preferred.
Content Developer (Economy) (PPS-8)	The Storyteller of Economic Progress: Your role is to transform economic policies and data into powerful stories. You will create compelling content that educates, informs, and engages the public on Pakistan’s economic journey. Key Responsibilities: • Research and write high-quality content including articles, blog posts, video scripts, and social media updates on economic topics. • Create visually appealing infographics, charts, and presentations to simplify complex economic information. • Ensure all content is accurate, well-researched, and aligned with the department’s strategic messaging. Skills: Economic content creation, financial journalism, digital storytelling for policy, infographic and video script writing, economic analysis communication.	a) Qualification: Master’s/Bachelor’s (16 years) OR Bachelor’s (14 years) degree from an HEC recognized or equivalent institution in Digital Media Marketing/ Mass Communication/Media Studies/ Economics or any other relevant discipline(s). b) Experience: 03 years of experience in content development for digital media campaigns with a special focus on economy. c) Age: 35-45 years. Candidates with international experience will be given preference.
Researcher (PPS-7)	The Analytical Backbone of Our Strategy: As our Researcher, you will provide the critical data and insights that inform our strategies and measure our impact. Your work will ensure our campaigns are targeted, effective, and responsive. Key Responsibilities: • Conduct research on digital media trends, public opinion, and audience behavior. • Utilize social listening tools and analytical platforms to monitor campaign performance and public sentiment. • Prepare detailed reports and presentations with actionable insights for the campaign teams. Skills: Digital media analytics, public opinion research, social listening tools (e.g., Brandwatch, Sprinklr), communication research methods, policy research and analysis.	a) Qualification: Master’s/Bachelor’s (16 years) OR Bachelor’s (14 years) degree from an HEC recognized or equivalent institution in Computer Science/ Mass Communication/ Media Studies or any other relevant discipline(s). b) Experience: 03 years of experience in research in digital media campaigns in a reputable organization. c) Age: 25-40 years. Candidates with international experience will be preferred.
Assistant (PPS-5)	The Organizational Hub of the Team: The Assistant is the essential support that ensures our dynamic unit runs smoothly and efficiently. You will provide critical administrative and coordination support to the entire team. Key Responsibilities: • Provide administrative support to the Project Head and team members. • Manage schedules, coordinate meetings, and handle official correspondence. • Maintain project files, records, and documentation. • Assist with basic logistical and procurement tasks. Skills: Administrative support, project coordination, MS Office proficiency (Word, Excel, PowerPoint), government office procedures, records management, strong organizational skills.	a) Qualification: Graduate. b) Skills: Must be computer literate, with proficiency in MS Office. c) Age: 18-28.

How to Apply for These Career Opportunities

Ready to embark on a career that defines a nation? Follow these steps to apply for these premier employment opportunities in Pakistan:

1. Online Application: All applications must be submitted online through the National Job Portal. Please visit http://njp.gov.pk to find these listings and submit your application.
2. Deadline: Interested candidates must apply within Fifteen (15) days from the date of the publication of the original advertisement. Please ensure you check the publication date on the official ad to meet the deadline.
3. One Application Per Post: Applicants can apply for multiple positions but must submit a separate application for each post. Applications previously submitted for these positions will not be considered and must be resubmitted.
4. Selection Process: Only candidates who are shortlisted based on the eligibility criteria will be contacted for a test and/or interview. Please ensure your contact information on the National Job Portal is accurate.
5. For Government Employees: Candidates currently in government service must apply through the proper channel. If selected, they will be required to resign from their current position before joining the project post, as per Federal Government rules.
6. No TA/DA: Please note that no travel allowance or daily allowance will be admissible for attending the test or interview.
7. Age Relaxation: The upper age relaxation will be given as per Federal Government rules.

Join Us in Building a Digital Pakistan

This is more than a list of job openings; it’s an invitation to be at the forefront of change. The Digital Communication Department (ENCSU) is where passion for Pakistan meets professional excellence.

We are building a team that is creative, resilient, and dedicated to excellence. If you are ready to take on a challenging and deeply rewarding role and contribute to a significant national mission, we encourage you to apply.

Seize this opportunity to shape perceptions, drive progress, and build a digital legacy for Pakistan. We look forward to receiving your application and potentially welcoming you to our team.